Fighting the January Slump!

The seasonal dip in publisher revenue and how to overcome it

What is the January Slump

[{"selector":"#anim-9f536851-d55a-4f08-9315-d5f8c8710378","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53889fa6-6f1f-4467-b319-679803344028","keyframes":{"transform":["translate3d(0px, 567.82091%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-615aa703-c64c-4e51-9412-7827e95949e8","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caa003c0-f818-42eb-82ec-b3b5fad7cb3f","keyframes":{"transform":["translate3d(0px, 334.44445%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] View More Arrow Here's how to mitigate it Arrow

Enhance Ad Performance

[{"selector":"#anim-38d64186-172d-4be7-a64c-69357c28e254","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-010b86e6-7d26-4530-837f-77e4c44595be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c43bb1ae-f536-48ec-a276-2643476ac3b9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1741d4ce-ec9f-447a-9d40-f04b78fde116","keyframes":{"transform":["translate3d(-116.82848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21d09daa-a0aa-483e-90d2-e1dcef4e2f75","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42dc51c4-3d2d-4fe4-a063-7ca5294f1296","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7edb2191-2c56-4687-b3ef-d0bf94edd3fd","keyframes":{"transform":["translate3d(-116.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ba5a966-36b4-41f8-8710-f0a50c90e7b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c08b9de6-9716-4e65-ab50-fe21431b8130","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Diversify Revenue Streams

[{"selector":"#anim-a0ac9a5c-f7eb-4e5f-8593-40cf375b14b6","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c17f8ca0-a08b-4fd7-a8bf-77482079a44c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-873a8ecd-10cf-4006-9b5e-737647230070","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1a556265-bf30-4bd9-aea8-a6558fa8882b","keyframes":{"transform":["translate3d(-116.82848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-685898b8-b793-424c-b834-8b07c1751a8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-461b7ac2-51d0-43ca-81ca-18f0bc01b772","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5c9f4bbe-d40c-4af3-9456-a599ff343758","keyframes":{"transform":["translate3d(-116.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d28c689d-3f2e-4f24-8a2c-0c7bc71d79d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3419e5e9-4b72-4869-b281-3c0583f57b55","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Optimize Content Strategy

[{"selector":"#anim-4f24f421-29f6-4cad-87bd-f037005543b6","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f06f1b8f-b112-42fb-9d34-7b8426766219","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41a5ea2a-c9da-4e8a-a227-f0cd0e4b955e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ff09b49a-f5ee-4205-8d7f-cfd87999febc","keyframes":{"transform":["translate3d(-115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a550dd07-cd89-4051-a08a-1f78a12225b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c011f11f-2087-4339-be2c-27b2197321cd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-14537092-26d9-43df-b67e-fb9e6b4a5439","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30a08b79-63d9-4ce7-87e1-0cfb947fa05a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66281fb5-335d-4f64-9a7b-6c306a334888","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Plan Ahead

[{"selector":"#anim-1e2354d1-fdf8-4206-8f86-64b6cc78e74b","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8347f10-a72a-4228-8790-da36c3e86d69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3966456f-ad4a-4193-bcbd-17e900634b88","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-28620dd7-843c-4e76-9a88-37ec8b0f5859","keyframes":{"transform":["translate3d(-115.21036%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a9476b1-7f73-4c0d-b09e-fbefa364b146","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0aa987d7-ce9e-4d40-9780-7bd2185dd535","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0a7bafb6-e129-46e6-b823-936d4974f898","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83cc425f-834c-4a17-9769-64aabed6ded7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50971b5c-a820-42a5-9621-3c9743ea4ef0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2ca3dfa7-3c83-494e-8d58-818f59b58880","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Full strategy to Overcome the Q1 Slump

[{"selector":"#anim-61198428-18ea-4e3b-9d92-2fd0cb91714f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44924e03-158b-46e3-a951-5bd5680d1b56","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

Fighting the January Slump!

What is the January Slump

The post-holiday drop in Ad Revenue that many publishers face at the start of the year.

?

Enhance Ad Performance

Test ad placements, ad formats and ad sizes

Leverage programmatic advertising

Diversify Revenue Streams

Implement subscription models

Explore affiliate marketing and sponsored partnerships

Optimize Content Strategy

Align with seasonal trends (e.g. new year's resolutions)

Develop evergreen content to drive traffic

Plan Ahead

Budget only for essintials

Allocate resources to content creation and website optimization

Full strategy to Overcome the Q1 Slump

>>>