Web push notifications
Best Practices
Add Catchy Image
Use images that can attract eyeballs and keeps readers engaged
Clear CTA
Get your audience to read the article, share it forward, and take action.
Personalize & Optimize
Segment users based on categories (sports, politics, entertainment)
A/B test copy, timing, and engagement to refine performance
Keep It Short
Use concise, compelling headlines that spark curiosity
Add Value, Not Noise
Ensure every notification is of value to the audience (e.g., Insights, alerts)
Maintain a balanced frequency to prevent fatigue
Time It Right
Avoid sending notifications at odd hours to maximize engagement
Timing Web Push Notifications
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