Web push notifications

Best Practices

Add Catchy Image

Use images that can attract eyeballs and keeps readers engaged

Clear CTA

Get your audience to read the article, share it forward, and take action.

Personalize & Optimize

Segment users based on categories (sports, politics, entertainment)

A/B test copy, timing, and engagement to refine performance

Keep It Short

Use concise, compelling headlines that spark curiosity

Add Value, Not Noise

Ensure every notification is of value to the audience (e.g., Insights, alerts)

Maintain a balanced frequency to prevent fatigue

Time It Right

Avoid sending notifications at odd hours to maximize engagement

Timing Web Push Notifications

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