Power Up Your Newsroom Marketing with iZooto

Engage your users anywhere, across devices with iZooto’s owned audience marketing platform. Powering newsrooms globally.

A Flywheel Funnel Approach For Publishers to Retain Their Audience

The Funnel Approach doesn’t work in world of Digital Media. Each type of reader needs a different engagement and monetization approach. iZooto’s Audience Flywheel approach puts reader experience at the forefront, giving editors the tools to drive engagement and build a loyal audience.
Audience engagement flywheel mobile version

One Stop Solution To Put The Audience Flywheel In Motion

Assisting you in every stage of the audience flywheel

250 Billion Notifications Sent Every Month By Over 15K Publishers

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Publishers See Amazing Results

Publishers See Amazing Results

Lokmat Gets 44 Million+ Pageviews And Retains Loyal Users With iZooto

Lokmat sought to enhance engagement with its loyal follower base by delivering customized content based on their interests. They segmented their audience by location and interests, enabling them to target the right readers with tailored notifications and resulting in more clicks and website revisits. This strategy also allowed them to monetize their audience through relevant web push ads, boosting revenue.

How InsideNoVa Aced Audience Development And Generates 100K Page Views With iZooto. Every Month.

InsideNoVa, Northern Virginia’s leading news website had tons of traffic coming in, with social media and email taking the bigger share of the pie. But traffic did not translate to the engagement. With iZooto they hit their engagement metrics and successfully retain their audience. InsideNoVa also monetizes its audience via iZooto’s push notification ads.

How iZooto Replaces Social Media Channels As The #1 Source Of Traffic For Erem News

Erem News aimed to boost engagement beyond social media, segmenting their audience by location and website categories to deliver more targeted notifications. They also utilized iZooto’s Playbooks, including the Recover Abandoned Tab Playbook, which automatically prompted readers to return and finish reading when they abandoned a tab, resulting in increased engagement.

Tempo Streamlines Their Engagement Strategy & Gets 2X The Page Views With RSS Automation

Tempo a pioneer of news portals in Indonesia has been using iZooto since 2019. They were looking for a solution to engage their audience without them intervening. Something simple, easy, & automated. iZooto’s RSS Automation enables them to distribute the latest articles without any manual intervention, letting them do what they do best- cover interesting stories.

iZooto Is The Only Marketing Automation Platform, Built Exclusively For Publishers

Built For Everyone But Not Specifically Anyone

Generic push notification platforms sell to all categories but not specifically to publishers. Inevitable that they don’t build or design for publishers. They just “sell” to publishers.
Publishers are forced to buy Enterprise plans to use select features
Not built to support the scale and speed at which media businesses operate
No alignment with publishers – Neither Audience Engagement nor Monetization

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Platform Built For Publishers

iZooto is designed and built for editors and audience managers. The objective is simple – reduce publishers’ dependency on Facebook and Google.
Features built for editors and audience managers to help them drive audience loyalty
Publishers rely on iZooto’s lightning-fast notification delivery to break news
Flexible Pricing helps Publishers do both engagements as well as audience Monetization.

"iZooto's Exit Intent Recommendations is easy to install and customize, and encourages our site’s visitors to read more of our content. I would highly recommend this to publishers looking to improve their website engagement and revenue"

The iZooto Advantage

Quick integrations

Setup iZooto in a jiffy with our ready integrations. Many of our products have zero developer intervention making it easy and smooth to get started.

Value for Time & Money

There is a reason when we are priced slightly higher than others. Our artillery is packed with features, so you spend less time in doing & more in reaping benefits.

Audience Monetization

Boost revenue by not only running native ads on our products, but also with reader revenue. iZooto makes it possible for you to earn incremental revenue from day one.

Already Using Push Notifications? Switch to iZooto

Migration to iZooto is easy, straightforward and fast. Our dedicated onboarding team ensures that you don’t lose your audience and can kickstart your campaigns on iZooto real quick.