21 Best Newsletters For Marketers in 2022
Good things come in small packages. Some newsletters are a living example of that. They are packed with the newest information, actionable insights, and caffeinated conversations. Dive into the 22 best newsletters by smart people and start subscribing.
In the times of information quicksand
There is no shortage of information, especially in the 21st century. But again, that has become more of a bane than a boon. There are numerous blogs out there that claim to share the best of the best information and we ultimately end up falling for it and subscribing to them. It’s only after you receive a few newsletters do you realize that getting actionable insights has become a far cry from the truth. And suddenly becomes as interesting as a bible salesman.
Cut the crap. Subscribe to newsletters written by sharp people about things that matter to you as a publisher the most. More than the newsletter, it’s the person who writes it that makes all the difference. What’s in a name you say? Well, everything.
We have curated a list of 22 newsletters that you need to subscribe to so that you don’t have to spend time hunting down the best of the best. A list curated by the help publishers for publishers. You can’t go wrong with this.
Newsletters publishers can’t afford to miss out
-By smart people for a smarter you
Exchange wire
Exchange wire is a weekly newsletter that rounds up the latest and the biggest stories in data, ads tech, media trading, and technology. Learn about the trends in digital media with an email every week.
Backlinko
Get actionable SEO tips to start working on them right away. Get amazing content marketing strategies, SEO training, and link building strategies right to your inbox. This newsletter is written by Brian, who Latty Kim calles as ‘the unicorn among a sea of donkey SEOs’. Brian Dean is an internationally recognized SEO expert.
MOZ
The Moz Top 10 is a biweekly newsletter that provides you with 10 content pieces focusing primarily on SEO and online marketing. It provides you with a round of the best and latest curated by the experts at Moz.
SEJ
Get insights in SEO, PPC, content, and social. They offer both daily and monthly newsletters according to your preference. The newsletter is crafted and written by Loren Baker the Founder of SEJ. He is also an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Ahrefs
Get inspired by case studies, detailed tutorials, and opinion pieces by industry experts and practitioners on SEO. They publish 1–2 content pieces per week and send a weekly newsletter.
Baekdal
One of the best newsletters out there that share well-researched reports about the media industry. Thomas Baekdal shares trends, editorial, and business strategies, and monetization models and analytics. The pricing starts from $9/month. They share media reports you can’t miss out on.
Stratechery
Ben Thompson writes every day without fail. He started off with a paywall well before people had embraced it. His newsletter is expected to generate more than $3 million in revenue by this year-end. In his newsletters, he analyses technology, business, society and digs into a lot of other things relevant to publishers such as disruption theory and whatnot. The monthly is for $12 and the annual subscription is for $120.
Monetizing media
Eric Peckham writes on deals, strategy, and new technology across media, best practices for monetization & user acquisition. Monetizing Media shares tactical insights among corporate executives, startup founders, & investors through the newsletter, podcast, and virtual events. He also used to write on TechCrunch as well, mainly focusing on analysis of interactive and non-interactive media, content creation platforms, and communications tools.
Telum Media
Telum is Asia, Australia, and New Zealand’s leading media intelligence platform. If you are in journalism or PR you should definitely consider subscribing to their newsletter. It provides the latest industry news in the market and notifies about job opportunities. One needs to fill a form and a representative will get in touch.
U of Digital
U of Digital is a weekly digest that shares everything important going on in advertising technology and marketing technology. This curated version includes a crisp version of what’s new in the industry and provides expert analysis. Subscription is for $9 per month (now they are providing 2 months of free access).
What’s new in publishing
Get the best of the best news and updates on what’s brewing in the publishing industry. Every Thursday they send out a newsletter and share their own analysis and aggregated content.
Axios
This is a daily newsletter written by Mike Allen, one of the sought after reporters. Every day he shares 10 stories that include news and expert analysis by journalists.
Fat Stacks
Jon Dykstra writes the Fat Stacks newsletter and shares reports, guides, and courses you should take. He talks about content, software, ads, affiliate marketing, SEO, and UX.
Benedict Evans
Benedict has spent more than 20 years in digital media, technology, and mobile. He has also worked in equity research, strategy, consulting, and venture capital. He sends out a weekly newsletter on Tuesday night summarizing what’s new and how it will impact us. He analyzes and gives context and analyzes it according to these times. He sends an exclusive weekly email on Sunday, for Premium subscribers with in-depth analysis. The premium subscription starts at $10month.
TMAI - Occam’s Razor
If you want outstanding strategies on marketing and analytics every week, Occam’s Razor by Avinash Kaushik is the showstopper. He crafts specific examples, draws in pointers, sketches, tables charts, and his sarcasm on point. He offers two options for a subscription – Standard and Premium (Paid plan, where the entire earning goes to charity).
Monday Note
Frederic Filloux and Jean-Louis Gassée write strongly opinionated pieces on media, tech, business models that land in the inbox every Sunday.
The Interface
The interface is by The Verge written by Casey Newton. He shares daily and weekly newsletter on platforms, social media and democracy, and their intersection.
NiemanLab
NiemanLab shares news and updates on business models, mobile & apps, audience and social, aggregation and discovery, and reporting and production. They send an email every day highlighting major information of the last 24 hrs.
AdMonster
AdMonster shares a weekly newsletter on topics such as monetization, media operations, digital analytics, advertising technology, media billing and finance, and digital strategy. Digital media and advertising technology leaders subscribe to this newsletter. They share the best of what has happened in a week and share analyzed pieces for one to gather insights.
Digiday
Digiday has a variety of newsletters that readers can subscribe to. It delivers top of the line information pertaining to media and marketing industries. It covers a variety of complex topics and provides in depth coverage of what’s new in the media world.
They also have Digiday+ (paid) that provides exclusive tools & news, and analysis for industry leaders and teams. The quarterly plan is for $89.
Subscribe and start learning
Subscribe to these newsletters and let us know what you think about them. Do you think you have subscribed to a newsletter that should make it to this list? Let us know in the chat!
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