Best Push Notification Providers for Publishers in 2026
Publishers are always looking at ways to drive traffic. If you are a publisher, I’m sure you nodded while reading this. While there are multiple channels that can be used to drive traffic, most of them have strings attached. The organic channel is heavily influenced by Google’s algorithms, while social media has its own limitations. […]
The Publisher’s Playbook: How to Use Push Notifications to Build Habitual Readers
The toughest part of publishing online today isn’t writing good stories or getting clicks. It’s getting people to come back for more. Readers have endless choices and shorter attention spans, which means a single click isn’t enough. They read, they leave, and they often forget you exist. If you want a loyal audience, you have […]
Improve Push Notification CTR: Effective Strategies for Publishers
There’s no doubt that push notifications are a great way for publishers to attract readers, re-engage their audience, and improve engagement on their apps. But not every notification gets clicked. As a publisher, how do you measure whether a push notification performed well with your subscribers? You can easily do this by monitoring the CTR, or […]
How Publishers Can Secure More Visibility with Google’s Preferred Source Feature
In the middle of shifting algorithms and shrinking visibility, Google has introduced a feature that puts news publishers back in the spotlight. With this new feature, users will be able to see more of their favorite websites in Top Stories on Google Search. Google’s new feature called Preferred Source is rolled out in the US […]
How Publishers Can Build Thriving Online Communities (Beyond Comments and Notifications)
Today’s publishers are facing spiraling problems, such as shrinking ad revenues, scattered audiences, and evolving platforms. Specifically, their top digital media challenges are scaled audience reach, brand-safe ad placement, monetizing with or without platforms, and contextual targeting (at nearly 30%). One smart way to stay ahead in the digital publishing game is to build an […]
Push Notification Insights for News and Media Publishers in India
We help publishers around the world send billions of push notifications every month. With this gold mine of push notification data, we set out to identify which kind of web push notifications worked better, and why? After evaluating over 40K push notifications we started to notice a pattern that was common among news and media […]
Google Discover Coming to Desktop Search
Google Discover is coming to the desktop! This major announcement was made at the Search Central Live event in Madrid, which took place in the second week of April. This could be a game-changer for news publishers. Here’s why. Google Discover is the biggest source of organic traffic for news and media publishers. It drives […]
Beyond Google Search: Diversify Your Audience in 2025
Google Search is not the same as it was a couple of years back. With Generative AI impacting website rankings and traffic globally, it has become tough for publishers to gain traffic on their websites organically. According to Search Engine Land, AI overviews have caused an overall 60% decline in click-through rates and 18-64% drop in […]
7 Tips to Optimize for Google Discover
Google Discover has been steadily sending more and more traffic to publishers over the years. According to a recent report by Nieman Lab, Google Discover is sending more traffic than Google Search to a few US publishers. Naturally, you wouldn’t want to take Google Discover lightly. But how do you get Google Discover to send […]
Best Poll Plugins for News and Media Publishers
If you are a news and media publisher, nothing beats having access to a solid poll plugin to boost audience engagement. After all, an engaged audience is a loyal audience. Polls plugins for news and media publishers are a great option to interact with readers and gather crucial insights. No matter if you’re an entertainment […]
