Headless CMSes have truly revolutionized how publishers create and manage content. They decouple the front-end of the website from the content allowing it to be presented across multiple channels such as a mobile app, websites, social media platforms, and even for print.

These are API-first CMS, allows publishers to use the CMS as a content repository and use an API to retrieve the content and display it on a website or application.

Decoupled CMS is another term that is often used interchangeably with headless CMS. While a decoupled CMS may still have some restrictions with respect to how the content is displayed, a headless CMS provides complete flexibility in terms of the front-end display.

Key Differences between a Headless CMS and a Traditional CMS

A traditional CMS is an application that allows publishers to manage content and create websites without needing to code. It includes both the front-end presentation layer and the back-end content management layer in a single application.

On the other hand, a headless CMS is a content management system that separates the content capabilities from the presentation layer. This means that while the content can be created, stored, and managed in the CMS, it is delivered through an API to any front-end application or platform.

The main difference between traditional CMS and headless CMS is that the former focuses on the presentation layer, while headless CMS focuses on the content management layer. A Headless CMSs provides more flexibility than traditional CMS allowing publishers to create and manage content efficiently. The same content can be easily used across multiple channels and platforms to deliver content quickly and efficiently to their audience. A Headless CMS also eliminates the need to create multiple copies of content for different channels. A single instance of content can be presented across multiple front-ends reducing the editorial load significantly. 

Advantages of Headless CMS over Traditional CMS

Greater Flexibility: With headless CMS, developers have more flexibility in terms of choosing the front-end technology and platform.

Easy Scalability: Headless CMS can be easily scaled to handle large volumes of content and traffic.

Faster Development: Developers can build and deploy websites or applications more quickly with a headless CMS, as they don’t have to worry about the presentation layer.

Easier To Use: With a headless CMS, it’s easier to maintain and update content, as changes can be made only once in the CMS and immediately reflected across multiple different platforms.

It is important to note that the choice between the two depends on the specific needs of the business or organization.

Best Headless CMSs for Publishers Compared

16 Best Headless CMSs for 2025

1. WordPress VIP

WordPress VIP is a powerful and flexible headless CMS platform built on top of the WordPress platform. One of the key benefits of WordPress VIP is its enterprise-grade security features, which are essential for large organizations handling sensitive data. The platform also offers a range of customization options, including support for custom code and integrations with third-party services, making it easy to tailor the platform to meet the unique needs of your organization.

WordPress VIP also offers advanced scalability features, which are ideal for enterprise publishers with large and complex content ecosystems. The platform can handle high traffic volumes without sacrificing performance or stability, ensuring that your content is always available to your audience.

Popular publishers that use WordPress VIP include TechCrunch, Quartz, Time Inc., The New York Post, News Corp Australia, Bloomberg Professional, Harvard Business Review, USA Today, CNN, The Wall Street Journal, and many more.

2. Sanity.io

Sanity.io is a popular headless CMS platform that offers a range of features specifically designed for enterprise publishers. One of the platform’s standout features is its real-time collaboration capabilities, which allow teams to work together on content and see changes made in real-time. This makes it ideal for large organizations with distributed teams, as it enables seamless collaboration across departments and locations.

Another key feature of Sanity.io is its powerful content modeling tools, which allow publishers to easily create and manage complex content structures. The platform also offers a range of customization options, including support for custom code and integrations with third-party services, making it easy to tailor the platform to meet the unique needs of your organization.

Popular publishers that use Sanity.io include National Geographic, Ikea, A+E Networks, Condé Nast, and Sennheiser.

3.Magnolia

Magnolia is a robust headless CMS platform that offers a range of features specifically designed for enterprise publishers. One of the platform’s standout features is its flexible content modeling capabilities, which allow publishers to easily create and manage complex content structures. The platform also offers advanced localization capabilities, making it easy to manage multilingual content across a range of regions and markets.

Another key feature of Magnolia is its powerful workflow automation capabilities, which streamline content creation and publishing processes, enabling publishers to get content to market faster. The platform also offers a range of customization options, including support for custom code and integrations with third-party services, making it easy to tailor the platform to meet the unique needs of your organization.

Popular publishers that use Magnolia include JetBlue, Atlassian, and Al Arabiya News.

4. Contentful

Contentful is a headless CMS solution that offers flexible content modeling capabilities and can integrate with various channels and platforms easily. With Contentful, enterprise publishers can manage their complex content needs, collaborate with their teams, and scale their digital content creation without worrying about technological limitations. This CMS solution offers advanced features such as localization, role-based permissions, powerful webhooks, and digital asset management, making it an ideal choice for enterprises looking to achieve their content goals on a global scale.

Popular publishers using Contentful include Spotify, Urban Outfitters, and Jack Daniel’s.

5. Arc XP

AArc XP is a powerful headless CMS solution that is specially designed to cater to the needs of enterprise publishers. It provides a robust content management system that enables publishers to author, curate, and distribute content across multiple channels. The platform offers a user-friendly interface that simplifies content creation, publishing, and distribution for publishers. It comes equipped with several features that are ideal for enterprise publishers, such as built-in analytics and SEO tools, content personalization, and audience segmentation.

Additionally, Arc XP provides advanced capabilities such as data management, automated workflows, and granular access control to ensure that content governance for enterprise organizations can be enforced in a structured manner. The platform’s easy integration capabilities, and API management tools enable enterprises to build custom integrations in-house or with third-party solutions, thus easing content management across channels.

Some of the popular publishers that use Arc XP as their CMS include The Washington Post, The Dallas Morning News,

6. Superdesk

Superdesk is an open-source newsroom management system that offers a headless CMS, allowing publishers to create content on one platform and distribute it across multiple channels. Its features include flexible workflows, advanced planning tools, real-time collaboration, and multi-language support. Additionally, Superdesk includes a content management system that allows publishers to create, edit, and archive multimedia content, as well as manage user permissions and analytics.

Popular publishers using Superdesk include the news outlets of Agence France-Presse (AFP), Asian News International (ANI), Eurovision News Exchange (EVN), and the Australian Associated Press (AAP).

7. Kontent.ai

Kontent.ai is a highly flexible and user-friendly headless CMS that allows enterprise publishers to create and manage content more efficiently. It provides an intuitive user interface that enables content creators to easily create, manage and distribute digital content across multiple channels. Kontent.ai also offers a wide range of content editing tools, including rich text editors, image galleries, video players, and more.

The platform’s advanced features include a flexible data model that allows publishers to create content structures that can be customized to meet their specific needs. It also has built-in SEO and social media integration that helps publishers to optimize their content for maximum visibility across the web. Additionally, Kontent.ai has robust localization features that allow publishers to create and publish content in multiple languages.

Some of the popular publishers using Kontent.ai include Rackspace, UBM, Lundbeck, American Red Cross, and Smeg

8. ContentStack

Contentstack is a headless CMS that simplifies content management for enterprise publishers. With a focus on scalability and flexibility, Contentstack helps companies deliver content across multiple channels quickly and easily. The platform’s robust API-driven architecture allows developers to create custom integrations, while the drag-and-drop interface and customizable workflows streamline content creation and publishing.

One of the key features of Contentstack is its multi-site management capability, which enables businesses to create and manage multiple websites, landing pages, and content hubs within a single platform. The platform’s localization tools also facilitate the creation of multilingual content, making it easy for companies to reach global audiences. Contentstack also offers a host of integrations, including eCommerce platforms, social media, and marketing automation tools, allowing businesses to create personalized experiences for customers across channels.

Some popular companies using Contentstack include Shell, NBC Universal, and Riot Games.

9. Directus

Directus is a powerful and flexible headless CMS that comes with a range of features that are beneficial for enterprise publishers. One of the unique selling points of Directus is its open-source nature, which makes it highly customizable and scalable. With Directus, enterprise publishers can easily manage their content across multiple channels, including web, mobile, and IoT devices. It offers a range of features like role-based access control, granular permissions, API support, and real-time updates that help publishers streamline their content management workflows for better productivity.

Directus has a long list of clients that includes some of the most popular names in the publishing industry. Some of the notable publishers using Directus include Forbes, Lonely Planet, and National Geographic. The popularity of Directus among these publishers shows how efficient and reliable its platform is for managing digital content at scale.

10. Quintype

Quintype is a cloud-based headless CMS platform that offers a range of features tailored specifically for enterprise publishers. One of the platform’s standout features is its intuitive editorial workflow management, which enables publishers to easily collaborate on content creation and management tasks. The platform also offers advanced content personalization and recommendation capabilities, making it easy to deliver targeted content to different audience segments.

Another key feature of Quintype is its comprehensive analytics and reporting capabilities, which provide publishers with detailed insights into audience behavior, content performance, and other key metrics. The platform also offers a range of customization options, including support for custom themes and integrations with third-party services, making it easy to tailor the platform to meet the unique needs of your organization.

Popular publishers that use Quintype include The Quint, The Daily Star, and WION.

11. HygraphCMS

Hygraph CMS is a modern headless CMS that offers a range of features specifically designed for enterprise publishers. One of the platform’s standout features is its powerful content modeling capabilities, which allow publishers to easily create and manage complex content structures. The platform also offers a range of customization options, including support for custom code and integrations with third-party services, making it easy to tailor the platform to meet the unique needs of your organization.

Another key feature of Hygraph CMS is its advanced workflow automation capabilities, which streamline content creation and publishing processes, enabling publishers to get content to market faster. The platform also offers robust analytics and reporting tools, giving publishers deep insights into how their content is performing and helping them optimize their content strategies.

As Hygraph CMS is a relatively new platform, there are not yet many well-known publishers using it. However, the platform has received positive reviews from early adopters and is quickly gaining traction in the market.

12. Strapi

Strapi CMS is a highly flexible and scalable headless CMS platform that is ideal for enterprise publishers. One of its key features is its powerful content modeling system, which allows publishers to easily create and manage complex content structures. The platform also offers robust API capabilities, making it easy to integrate with other systems and applications.

Another important feature of Strapi CMS is its security capabilities, which include access control and role-based permissions, ensuring that only authorized users can access and modify content. The platform also offers a range of deployment options, including on-premises, cloud, and Kubernetes, making it easy to scale the platform to meet the needs of your organization.

Popular news publishers that use Strapi CMS include The Economist and The World Economic Forum.

13. Ghost

Ghost CMS is a popular headless CMS platform that offers a range of features designed specifically for enterprise publishers. One of the platform’s standout features is its simple and intuitive interface, which makes it easy to create, edit, and manage content. The platform also offers advanced content modeling capabilities, allowing publishers to create complex content structures and relationships.

Another key feature of Ghost CMS is its flexible publishing workflows, which allow publishers to easily manage and publish content across a range of channels and platforms. The platform also offers advanced analytics and SEO tools, making it easy to track the performance of your content and optimize it for search engines.

Popular news publishers that use Ghost CMS include The Daily Telegraph, Sky News Arabia, and The Intercept.

14. dotCMS

Dot CMS is a powerful headless CMS platform that offers a range of features designed specifically for enterprise publishers. One of the platform’s standout features is its content tagging capabilities, which make it easy to organize and manage large volumes of content. The platform also offers robust workflow automation capabilities, which streamline content creation and publishing processes, enabling publishers to get content to market faster.

Another key feature of Dot CMS is its flexible architecture, which makes it easy to customize and integrate with third-party services and technologies. The platform also offers advanced personalization capabilities, enabling publishers to deliver targeted content experiences to different audience segments based on their preferences and behavior.

Popular news publishers using Dot CMS include NBC Universal, FOX News, and Euronews.

15. Butter CMS

Butter CMS is a modern headless CMS platform that offers a range of features tailored to the needs of enterprise publishers. One of the standout features of Butter CMS is its intuitive content editing interface, which makes it easy for non-technical users to create and manage content. The platform also offers a range of content modeling and management tools, making it easy to organize and structure complex content.

Butter CMS also includes a range of advanced features that are particularly beneficial for enterprise publishers, including SEO optimization tools, content versioning, and granular user permissions. The CMS has also expanded its integration with DeepL which enables it to now translate content into more languages with better accuracy. It also has support for Right -to-Left Text alignment which is beneficial for languages like Arabic and Hebrew.

Additionally, the platform integrates with a range of popular third-party services, including Google Analytics, HubSpot, and Salesforce, enabling publishers to easily connect their content with other parts of their tech stack.

Popular news publishers that use Butter CMS include Axios, The Telegraph, and Digiday.

16. Agility CMS

Agility CMS is a cloud-based content management system that offers headless and hybrid content management solutions. Its unique features include a powerful drag-and-drop interface for building pages and a fully integrated eCommerce solution for managing online stores. Agility CMS also provides users with a range of content personalization tools, including automated recommendations, dynamic content, and user segmentation capabilities. Additionally, Agility CMS can also combine with multiple CRM systems for managing reader data. It can also be connected to analytics and reporting tools such as Google Analytics 4 that enable editors to track content performance and optimize their content strategy over time.

Several popular news and media publishers use Agility CMS, including CTV News, TechCrunch, and Cosmopolitan.

Migration from WordPress to Headless CMS Platforms

But do you really need it?

Headless CMSs are for enterprise publishers. If you are running a single website populated with static content that aren’t changed frequently, switching to a headless CMS might not make a huge difference. It might strike back in fact as a headless CMS requires strong technical proficiency. This list is relevant only if you are part of a larger newsroom setup.

Headless CMSs, in a way, are a response to the way users consume content over the internet nowadays. For a very long time, the content was served on browsers via web pages. Unlike that, today we have multiple interfaces that the content has to lay on. Hence, a headless CMS.

Although all the Headless CMSs listed above look promising, we request you to refer to their features page thoroughly before finalizing one because of the time-consuming migration. Don’t forget to tell us which one you decided to go with and why.

Also, in case we mention a headless CMS that you like, drop us a line here at marketing@izooto.com

Editors Note: The article has been updated in August 2024 to reflect all the new features and the right prices of Headless CMSes in the list.