Erem News

iZooto Catapulted Reader Engagement, Contributing More Than Social Media Channels

iZooto replaces social media channels as the #1 source of traffic, contributing over
35% of total visitors

EremMedia Group has been using iZooto’s web push notifications for their flagship websites – EremNews and Foochia, and has been seeing amazing results both in terms of engagement, audience development, and revenue.

Background

The best of the best in the Middle East

Erem News is part of the Erem Media company, founded in 2013, and is one of the most popular news portals of the Middle East. Erem Media Group based out of Abu Dhabi, covers stories around all political, economic, sports, and cultural events, taking place in the Arab region. They take their slogan- ‘The truth is neutral’ seriously and produce content that is unbiased and credible.

Challenges

Driving more users back to the website

While Erem News is a reliable brand and has readers pouring into the website to consume content, when it came to timely engagement, they realized they could do better. The number of return readers did not do justice to the content that they produced.

Erem News realized that engagement from social media was not helping them hit their targets and were on a search to find a solution that would help them achieve their goals. They wanted to reach out to readers every time they break news and to nudge them at the right marketable moment to bring them back to the website. They realized one of the best ways to do it was to own and take charge of their audience.

Erem news wanted to give web push notifications a shot since they had seen publishers get amazing results. Erem News initially leveraged another push notification solution to achieve their goals, but they realized that the results did not seem promising, which compelled them to look for an alternative. This is where iZooto came into the picture. They gave it a try and the rest is history.

#1

source of traffic replacing social media channels

5M

page views from iZooto in just 4 months

Solution

Shifting gears to ace engagement

iZooto’s quick and smooth implementation led to a great start. The segmentation features intrigued them and they started off with creating segments based on geography and different website categories. By segmenting, they were able to reach out to the right audience with contextual notifications. Just this got them better clicks and increased engagement.

Playbooks to Engage readers even when you are sleeping

Next, they moved to the Playbooks that iZooto had, and what caught their eye was the Recover Abandoned Tab Playbook. This Playbook gets triggered every time a reader abandons a tab and a notification is automatically sent, encouraging them to complete the read.

A perfect combination of engagement and revenue

With iZooto’s web push notification ads, Erem news is also able to monetize its audience and continues to see a lift in numbers month on month. They were so impressed with iZooto’s performance and the customer support, that they have now dipped their toes in other channels that iZooto has – Messenger push notifications and App push notifications. They look forward to scaling their engagement and increasing loyal readers with iZooto.

Results

Subscribers and engagement on an all-time high

Erem News hit 5 mil page views with iZooto in four months, which is 24% more than Search.
Erem News generates 35%+ of their total visitors from iZooto and continues to grow MoM.
Erem News now has more than 886k push notification subscribers whom they can reach out to whenever they want to engage.