Mr. Skin

Mr. Skin Is Using iZooto To Engage ALL Site Visitors

With 50+ Audience Segments

Mr. Skin is the world’s leading female nudity website that features the Hollywood starlets at their hottest and currently attracts over 10 million unique visitors every month.

Background

Fast-Forwarding to the Good Parts, Since 1999!

Born out of the habit of memorizing which actresses performed what nude scenes in which Hollywood movies onto the radio, Mr. Skin was founded in 1999 by Jim McBride (nicknamed Mr. Skin). It was originally published as an editorial site that shared short clips from Hollywood movies along with the actor bios. Nude scenes getting the most traction out of all was what lead to a complete site revamp that now serves its special audience with just the nude scenes. Mr. Skin currently features over 20,000 actress bios, 30,000 movies, and TV show reviews, and over 200,000 pictures and videos.

Challenges

Engaging ALL Site Visitors, No Matter New Or Loyal

Mr. Skin has been the #1 destination for celebrity scenes’ lovers for over 2 decades now. Although you can ignore the competition when you’re that good at offering quality videos, it was imperative for Mr. Skin to not lose the grip and keep abreast of the new trends that were shaping the adult industry.

But amidst incorporating all the new trends, the team at Mr. Skin realized that they needed to engage EVERY visitor that came across Mr. Skin to keep the #1 position

With their quality videos behind a paid membership form, numerous other options available for the users on Google Search, and ADHD, a real thing!..it seemed easier to say than follow.

Building the email list popped as a solution reliable enough but then who’s got the ages to wait till it gets you your first 100,000 email subscribers. No one.

There was a huge and consistent inflow of traffic that needed to stay but wasn’t.

But then because you will find a solution to this – is the reason you will keep hold of the #1 and that’s exactly what Mr. Skin did.

They met Vivek at an Xbiz event.

“Push Notification Audience Grows Just Like Email. Only 10X Faster.”

– Austin

250K

active subscribers in less than a year

7% - 10%

opt-in rates on mobile devices

Solution

Funneling Users With iZooto’s Exhaustive List Of Audience Segments

One thing iZooto has been focusing on the most – Segmentation. One thing Mr. Skin needed the most – Segmentation.

Once onboarded, the goal that Austin and Vivek eyed for the first month was the consistent growth of their push notification list apart from emails and paid member lists (that requires email addresses and credit card details which makes the user skeptic).

An exhaustive list of 50 audience segments was shared with Mr. Skin’s team and the goal now was to make sure ALL the users move forward in their engagement funnel. Guest User → Freemium User → Paid Member.