Truepush vs OneSignal vs iZooto: A Head-to-Head Comparison For Push Notification Tool For Publishers
A detailed comparison and review of three push notification tools
Both OneSignal and TruePush deliver web push notifications designed to help publishers attract repeat visitors. Our goal is to guide publishers in making a well-informed choice when assessing a new push notification service. Your selection should ultimately contribute to your business’s expansion, so we’ll examine these providers on factors beyond pricing:
- Capabilities: Features, efficiency, and limitations
- Monetization: Important for publishers focused on value
- Analytics: Vital for informed decision-making
- Editorial experience: Smooth adoption into editorial processes
For a more competitive comparison, we’ll also incorporate iZooto.
Comparison Summary - TruePush vs OneSignal vs iZooto
| TruePush | OneSignal | iZooto | |
| Channels | Web push notifications | Web push notifications, Mobile push, In-app, SMS, Email | Web push notifications, Messenger push notifications, Mobile push, Notification center on the website, Exit Intent Recommendations recommendations |
| Automated Workflows | Yes, Limited to one triggered message | Yes, multiple workflows can be created on different channels starting from the professional plan ($99/month) | Yes, multiple notifications can be part of a workflow. Ready-to-use templates available right from the Grow Plan ($250/month) |
| Analytics | Yes Analytics moderate. Campaign analysis along with Weekly and Last 2 Days Stats are shown for subscriptions and churns. The Last five campaign details on sent, delivered, views and clicked are shown. | Yes In-depth analytics. Campaign analysis data including retargeting based on different specific properties in professional and enterprise plan. Average session duration available on the professional plan. Integrations with GA, Mixpanel, Amplitude and app centre | Yes In-depth campaign analysis including analytics for workflows.Track campaign effectiveness across channels based on the type and status of the campaigns. Can be Integrated with Google Analytics. |
| Audience Monetization | Yes, After 30k Subscribers/ Website | No | Yes, anyone can use the monetization plan upwards of 300K pageviews |
| Ease of use | Easy navigation, but few features like opt-in prompts are a bit thrifty to find on the dashboard. | The UI is different from other push platforms, and can feel overwhelming. | User-friendly and easy navigation |
| Customer Support | Chat & Onboarding support | No support for the free plan. Only priority Email support starting on the professional plan and onboarding support for enterprise plans | Support available on Email, Chat and Call. Enterprise Customers get dedicated support reps |
| Pricing starts at | Free | Free | Free with Monetization Plan Pricing plan starts at $85 Free trial period of 14 days |
| Best for | E-commerce brands to segment to the hour and send sale alerts, cart updates, product updates and so on. | DTC Brands, SaaS, BFSI, Travel and lead generation businesses through | Catering to bloggers (lifestyle, sports, fashion, technology, job and exam), media houses, newsrooms |
Who Are These Push Notification Tools Best For?
Truepush
Push Notification tool built for businesses on a shoestring budget
OneSignal?
Built for everyone but not specifically anyone
Truepush
Push Notification tool built for businesses on a shoestring budget
Knowing OneSignal and Truepush Better - Dissecting the marketing cavalry
Truepush offers only web push notifications, limiting engagement opportunities for businesses.
OneSignal offers multiple channels, including web push, native app push, email, and SMS, making it a good fit for businesses that require diverse communication options.
iZooto caters specifically to publishers with a range of channels, including web push notifications, Messenger push notifications, mobile push, News Hub, and Exit intent recommendations.It offers engagement and retargeting playbooks, email acquisition on Messenger, and on-site interactions, making it the best audience engagement platform for publishers of all sizes.
Since Truepush solely focuses on web push notifications, in this article we will focus on comparing specific features pertaining to web push notifications to get a better overview.
Setting it up
Truepush and iZooto are both user-friendly tools that are easy to set up and require no coding knowledge, making them accessible to businesses of all sizes. These tools offer a no-brainer solution to implementing web push notifications. All three however have WordPress Plugins, so that publishers can get started swiftly.
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Audience Building: Push Notification Subscription experience
|
Truepush |
OneSignal |
iZooto |
|
|
Custom Prompts |
Yes, has 4 custom prompts |
Yes, has 5 custom prompts |
Yes, has 9 custom prompts on desktop and 8 on mobile to choose from |
|
Triggers |
Time passed, page refresh, new session |
Trigger based on page views and amount of time passed in a single page |
Trigger at a specific time, after a percentage of scroll and on button click |
Custom web push notification prompts can help publishers create a better subscription experience. These custom prompts can be tailored to resonate with a publisher’s brand and messaging, making them more effective in encouraging readers to subscribe.
Welcome Notifications
|
Truepush |
OneSignal |
iZooto |
|
|
Welcome Notification |
Yes, only one notification is sent |
Yes, only one notification is sent |
Yes, a sequence of up to 3 notifications can be set |
Welcome notifications confirm the readers that are now successfully subscribed. This also gives the users a sense of the user experience. Publishers can point subscribers to popular articles and start engaging with the readers from day zero. As for iZooto, Welcome Notifications is one of the Playbooks it has. One can not only send a push notification but also set multiple notifications to be sent at a set interval to engage the audience better.
Summary
Truepush offers specific segmentation based on hours, which is useful for ecommerce businesses to target visitors who landed during a sale. iZooto has pre-set segments and playbooks that can be used immediately without the need to create new ones manually. iZooto’s Playbooks are designed to help publishers optimize their time, while OneSignal’s channels, such as SMS and Journeys, are good fit for ecommerce websites.
Audience Segmentation
| Truepush | OneSignal | iZooto | |
| Preset templates | No, needs to be created from scratch | Yes, 3 preset templates for push notifications | Yes, there are 10 out of the box templates that can help publishers turn flybys into loyal subscribers |
| Segmentation based on | OS, browser, device, location, time of the day, subscription date, last website visit | Device, OS, sessions, language, user tag, location (restricted to country) and test users. | Location, device, subscription date, last notification clicked, last website visit |
| OS | Yes | No | No |
| Device | No | Yes | Yes |
| Browser | Yes | No | No |
| Website Visit | Yes | Yes | Yes |
| Location | Country, State, City | Country | Country, State, City |
| Subscription date | Yes | No | Yes |
Automation
| Truepush | OneSignal | iZooto | |
| Automated Workflows | Not a workflow- one triggered notification can be set | Yes | Yes |
| Workflows pricing | – | Journeys are currently available on Professional and Enterprise plans | Welcome Your Subscribers Playbook is available right from the Grow Plan |
| Workflow templates | – | 6 – Mostly ecommerce centric. Which can be modified based on your need. | 4 – All Playbook templates are for publishers. |
| No of notifications triggered | Only one | A sequence can be set | A sequence can be set |
| RSS Automation | Yes | Yes (via Zapier) | Yes |
| Creating Notifications | Yes | No | Yes |
| Notifications sent via WordPress plugin | No | Yes | Yes |
All three platforms offer automation features, but with varying degrees of functionality. Truepush’s automated workflows, called Triggers, allow for triggering templates on specific dates, making it suitable for ecommerce companies scheduling discounts. However, a sequence of notifications cannot be included in one trigger.
OneSignal’s automated workflows, called Journeys, are omnichannel and available only on the professional plan, making them great for ecommerce companies, game developers, and lead generation companies.
At iZooto Workflows are called Playbooks. It has out-of-the-box workflows and customizable ones that are geared for publishers’ needs, such as recover abandon tabs, maximize video watch-time, recover abandoned subscriptions and more, which are great for bringing back readers to your website.
Personalization
| Truepush | OneSignal | iZooto | |
| AI capability | No | No (do proof of it having) | Yes |
It is only when you serve users with relevant content that they can truly appreciate what you send them. Automating is one thing but personalization is what helps build strong relationships. Push notification personalization is not limited to just adding a name or remembering their birthday! It goes beyond that. Think subscription alerts, Tab abandonment alerts and more.
iZooto and OneSignal are automation champions, but iZooto takes the cake with its ready to go live Playbooks.
Analytics
| Truepush | OneSignal | iZooto | |
| Analytics | Analytics moderate | In-depth analytics | In-depth campaign analysis |
| Google analytics integration | No | Yes | Yes |
OneSignal allows users to track subscribers and unsubscribers across different browsers and platforms, with the ability to filter campaign reports by type and platforms. iZooto offers in-depth push notification campaign analysis, including analytics for workflows. Both can track campaign effectiveness across channels.
Audience Monetization
| Truepush | OneSignal | iZooto | |
| Audience Monetization | Yes | No | Yes |
| When can a publisher start monetizing | After 30k Subscribers/ Website | – | Free at any point of time |
| Ads sent in a day | 2 | – | 2 |
Publishers can generate revenue through native ads on various channels, enabling businesses to engage and monetize their audience simultaneously. Truepush and iZooto offer push notification ads in addition to regular notifications. OneSignal does not provide this option.
Editorial Experience
All three platforms have their unique features and advantages, but it ultimately boils down to editorial ease and experience. With OneSignal and iZooto, publishers can even choose to auto-push a notification via WordPress every time an article is published.
With Truepush and iZooto you can create notifications within seconds by adding the url while creating a campaign. The notification tile description and event the image is auto fetched and your notification is ready to be sent.
Migration
HTTP integrations don’t allow for subscriber migration, but Truepush, OneSignal, and iZooto enable seamless migration without duplicating prompts for existing subscribers. After sending a notification to the entire subscriber base, the migration to the new provider is automatic when they visit the website. The duration of migration depends on the speed of repeat traffic, so higher repeat traffic leads to faster migration.
Summary
OneSignal’s pricing may seem low initially, but it increases with the number of subscribers, which will inevitably happen over time, making it more expensive than iZooto in just 6 months for 100K unique visitors. Truepush offers a free plan but lacks features, and monetization can only be added later.
Pricing
| Subscribers -> |
10,000 |
30,000 |
1,00,000 |
| OneSignal | |||
| Free | FREE | N/A | N/A |
| Growth |
39$ |
99$ |
309$ |
| Professional |
129$ |
189$ |
399$ |
| iZooto | |||
| Monetization | FREE | FREE | FREE |
| Rise |
85$ |
85$ |
250$ |
| Grow |
250$ |
250$ |
650$ |
| Trupush | |||
| Free | FREE | FREE | N/A |
| Growth |
29$ |
29$ |
29$ |
| Monetization | N/A | N/A | FREE |
| Scale | N/A | N/A |
60$ |
Summary
Truepush is suitable for businesses that only need web push notifications, while OneSignal is good for those who require multiple communication channels. For publishers seeking a tool that caters to their specific needs, iZooto is the best audience engagement platform, providing engagement and retargeting playbooks, Messenger email acquisition, on-site interactions and audience monetization.
Final Take
OneSignal seems like it is feature packed, but not all features are available on the free plan. The pricing is created in such a way that a customer will ultimately have to pay more even if they start free. Everyone is here to grow their business, it is obvious that in months or years to come your subscriber count will blow up. OneSignal clearly doesn’t seem to be the right choice, especially for publishers in the long run. The growth plan which again does not have essential features that publishers need is priced far higher than that of iZooto, which offers a lot more retargeting features and playbooks that are helpful for publishers.
While Trupush is the cheapest of the lot, it only has web push notifications as a channel and has limited features that customers can play with. Though they have good segmentation features, they fall short of making playbooks work and seem to be built for ecommerce, but definitely not publishers.
Best for
- OneSignal – Best for ecommerce & lead generation companies
- Truepush – Best for ecommerce
- iZooto – Best for small, medium & enterprise level publishers
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