Boost Your News Site’s Performance with Proven SEO Tactics

Traffic is the primary source for publishers to increase visibility and scale revenue. While there are various channels to drive traffic, SEO helps you tap into a vast audience and drive bulk traffic to your site. As Google is the go-to source for accessing the latest news and content, securing the top spot in search […]
Marketing To Millennials: First Principles By iZooto

They are setting new trends, they are making their moms proud and while they are at it, they also tweet and Snapchat. Millennials are agile, swift and they want to be everywhere. They love instant gratification and they are here to stay. Yes, Millennials by 2018, will have the most spending power. The lucrative crowd that you […]
How to Create a Google News Sitemap

Google News is one of the most popular sources of information for millions of people around the world. As a news publisher, you must make sure that you are following the right practices to improve your news website’s discoverability. Google navigates the web through an automated process called crawling, where it systematically follows links from […]
Best Internal Linking WordPress Plugins for News and Media Publishers

In this vast and massive digital domain, where every click counts, internal linking is undoubtedly an essential resource for every publisher. It helps create a link between related articles to help visitors navigate the website finding articles that pique their curiosity. Internal linking, or the strategic placement of hyperlinks within your website’s content that direct […]
Introducing Web Push Notification CTA with Chrome 48 [New Feature]

Chrome launches web push notification CTA for chrome 48 and above. Android devices across the world today are updating that one app which will allow developers to disrupt the user experience. Chrome in Android devices just got updated to the latest Chrome48 Version ( Read release notes here) with little noise. While for banana users […]
Web Protocols- How And Why You Need To Migrate from HTTP to HTTPS

Why web protocols like https? We don’t hangout on the internet anymore. We live on the internet. Just like our physical world, the internet is a funny place – at times it’s quirky, at times it’s random, and at times it’s safe. Well, we think it’s safe. As developers and website owners, we are responsible for providing […]
What is GCM and FCM? (Differences and Limitations)

What is GCM (Google Cloud Messaging)? Google Cloud Messaging is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers. It was launched in 2012 with a goal of making it the best mobile […]
How To Migrate Subscribers To Another Web Push Notification Platform

At iZooto, almost on an everyday basis we are asked this question, so I decided to put down this post. In this post, I will cover how websites operating on HTTPS protocol can migrate the notification subscribers from one web push notification platform to the other without losing a significant base. The process differs for Chrome, Firefox, and […]
Safari Push Notifications- Everything You Need To Know

Web push notifications for Safari was introduced in OS X maverick. The Apple Push Notifications Service (APNS) is used to send concise and clickable messages to your website users, on their Mac device. Safari Push Notifications work just like App push notifications. These messages/notifications are delivered even when the Safari browser isn’t running. Each notification displays your […]
Why You Are Getting Same Web Push Notifications Twice On Chrome

With a market share of 55% and more, Chrome clearly is the most popular browser – both on mobile and desktop. Google Chrome has been constantly tweaking and innovating to make its features better. One of most of powerful feature available on Chrome is the ability to “Sign in to the Browser”. Chrome allows users to seamlessly sync their […]