How To Trigger Emotions Using Web Push Notifications
Emotions are hard to control, and they mostly result in spontaneous decisions. Marketers have induced emotions in their campaigns to leverage exactly this. In this article, we will show how emotions have the power to turn the tables. We will then dive into how web push notifications can help you turn emotions into your click […]
Setting Up Web Push Notifications: The Right Way
Web Push Notifications is hitting the sky nowadays. It brought a relief to marketers and developers globally. What helps this star to shine among many marketing tools, is that all the Browsers (Google Chrome, Firefox, Safari) easily support it. Every day more than 10 billion Chrome Push Notifications are sent. Subscriber acquisition rate is faster than any other […]
Create your GCM Sender ID and Server Key for Chrome Push easily
Before we talk how to generate your GCM Sender ID and GCM Server Key, let us take a quick shot at answering these questions. What Is GCM Service? Google Cloud Messaging is a free service that enables developers to send messages between GCM servers and client apps. This includes downstream messages from GCM servers to […]
How To Retarget Without Buying Media
To retarget users, marketers are sliding too far down the proverbial rabbit hole. But with time, every marketer realizes that to move the needle, experimenting with different strategies, especially with different channels is what hits a home run. Read on to know why Web Push Notifications have turned out to be must-have ammunition in […]
Best Time of Day To Send Push Notifications {2023}
Time is such a critical component in marketing. Yet, we still tend to receive the right message at the wrong time. Not only does it frustrate users, but also diminishes your chance of bagging a sale. It is always about acing the timing. You need to get it right to be in the game. Read on […]
Understand The Impact Of Web Push Notifications On SEO?
It’s been over 5 years since web push notifications were introduced by Google with Chrome 42. Fast forward to 2020, over 13% of the webpages on the internet now use web push notifications. We at iZooto alone process 40B Notifications every day. While adoption has been through the roof, the impact of web push implementation on SEO […]
Making Web Push Notifications Experience Compliant with GDPR
Disclaimer – This is not a legal advice for your product/company to comply with GDPR. It is simply our assessment of how it will affect businesses operating in the growth and the marketing domains. A lot has been said and written about GDPR in the last few days. It is being termed as a watershed moment […]
Microsoft Edge Push Notifications by iZooto
iZooto Push notifications are now supported on Microsoft edge browser, helping you expand your reach and a chance to delight new users. With this update, users coming from Edge to your website will be prompted to subscribe to your notifications, helping you build your subscriber base quicker. What is it that you need to do? You don’t […]
Easy Understanding of Web Protocols-HTTP and HTTPS
Do you know that 68% of internet users believe that current laws for protecting their rights are not good enough? Every time Google introduces a new preference, the internet takes/ is forced to note. Something similar happened when Google announced that websites with SSL Certificate / HTTPS protocol will be preferred in search engine results. I will […]
What is the Deal with In App Browsers and Push Notifications?
At iZooto, we deal with a varied range of publishers – including the likes of Network18, Bhaskar, Zee India, IndianExpress and many more. A question which pops up every now and then is whether or not the In App browsers support web push notifications. For publishers, especially the large ones, this is an extremely critical question, […]
