Implementing Web Push Notifications on HTTP Websites [Best Practices]
Chrome, Firefox browsers require websites to be on HTTPS to take user subscriptions for web push notifications. While HTTPS sites can integrate web push SDKs and take subscriptions directly on their domain, HTTP websites have to follow approaches set by web push service providers they’re using. The common approach followed by most of the service providers […]
Web Push Unsubscription: How It Impacts Your Subscriber Base
Building an audience requires you to create a delightful subscription experience. But there are times when the audience you have so efficiently built, opt out of receiving notifications. Who is a web push notification subscriber? Anyone who clicks on ‘Allow’ on the notification prompt becomes a subscriber to your push notifications and the number of subscribers start […]
The Ultimate Joomla Web Push Notification Guide
Joomla Web Push Notification Solution by iZooto Hope you’ve already generated the iZooto SDK for your site and have the integration instructions with you. Now you can simply follow the below-mentioned steps for Integrating Joomla Web Push Notifications. These steps are applicable for HTTP websites only. For HTTPS, you need to place the manifest and […]
Reach Users at the Right Time By Using Local Time Notifications
Local Time Notification Delivery with iZooto Trak.in, that started off a blog covering technology and startup news, over the years has turned into a full-fledged News and Opinion site and attracts users globally. Arun ( owner of Trak.in ) has been using iZooto for quite some time and with a user base of over 20K […]
User Engagement or Customer Engagement: What works best for you?
“Sometimes the best discoveries are the result of simple observations” ― Dr. Seyed Reza Agha Customers are users who engaged with your product and then made a purchase. Users are just visitors of your website. Customers is a subset of your overall user base but what we wanted to highlight here is that these are two […]
14 Best WordPress Plugins For Your Blog in 2023
The moment someone lands on your blog the entire journey for him should be as easy as a Google search. An engaging experience is what it takes to convert a visitor into a customer. Here are some strategies that businesses using WordPress, can use to turn WordPress visitors into customers. With a shorter attention span […]
Framework To Create A Brilliant Content Plan : Keyword Research
If we haven’t said it enough, we’ll say it one more time: The processes you put in place to manage your content marketing will be unique. Your story is (or should be) unique, and so too will be your method for telling it. Planning is essential in every business. Without proper planning, it all breaks […]
Creating Custom Audiences with iZooto’s Audience Builder
Audience Builder enables you to segment your subscribers and create as many custom audiences as needed. It is done on the basis of subscriber data points referred to Events and User Properties Segmenting your audience is important. Why ? Audience segmentation is the process of dividing or grouping your subscribers with similar characteristics, wants and needs […]
What is Ad Tech Ecosystem? The Past, Present And Future
Table of Content What is Ad tech? Players in this Ad tech ecosystem Indian Ad tech Industry Core development of Ad tech in 2016 The government’s Digital India initiative Growing mobile consumer base Growth of Ad-blockers, especially on mobile Ad Tech And Banner Blindness Rise of Native Ads Mobile Web Evolution Of Media Agencies Mobile […]
11+1 Syndication Tools For Brilliant Content Marketing in 2023
Right people will not find you, you need be where they are! For today’s buyers are entirely self-driven, distributing interesting content that is relevant and valuable to them, can help you reach new audiences while generating continuous traffic to your site. Table of Content What is Content Syndication? Difference between Guest Posting and Content Syndication […]
