Text is boring. It is a little ironic that I’m writing this but it’s true. Readers have slowly shifted their preference from reading text to visual content. They say a picture is worth a thousand words, but we all know that a video is a whole lot more. In 2020, over 3 Billion users consumed video content and the number is expected to grow to 3.5 Billion by 2023. If you have realized the potential of videos, I’m sure that you are looking at ways to create video content for your audience. Running a full-blown video team is expensive, but if you can shoot video content, editing it isn’t a chore anymore.
For bloggers and media publishers, video content adds a lot of value to their audience. It can also be repurposed to go live on social media as they make their way to viewers through electronic gadgets. And viewers expect access to the most recent and updated news at all times and locations.
If you are looking to start off with offering video content to your audience you can use many free and affordable online video editing tools ranging in complexity from really basic to cinematic potency. And we have got you a rundown that will discuss the best video editing tools and software to help you create and edit videos.
Come on! Let’s check right off our list.
InVideo
InVideo is a super-powerful yet easy online video editor that allows you to customize and create templates from scratch. Creating a template will help build familiarity with the audience while making it easy to make future videos quick;y. InVideo does offer a YouTube video editor, it also allows you to create intros and outros. This beginner-friendly and intuitive video editor has royalty-free images and video clips that you can use. It offers you the option to add text overlays on the video. You can also add a voiceover or use the auto text-to-speech feature. It offers 100GB of cloud storage. InVideo’s user-friendly services will be the best for beginner video content producers, including social media marketers, bloggers, and small publications. Publications such as CNN and CNBC use InVideo.
Pros:
- A potent but accessible editor with the first intelligent VIA (video assistant)
- Pre-made components, including CTAs, overlays, and stickers
- Auto-text-to-speech combined with the option to create custom voiceovers
- Live chat support is available 24/7
- Start without a watermark for free
Cons:
- Absence of auto-titling
- Can’t utilize the green-screen footage
Price: Free trial, Business Plan costs $30 per month or $180 annually, equivalent to $15 per month. Unlimited Plan costs $60 per month or $360 annually , equivalent to $30 per month(ideal for bigger teams) .
Mobile App: Requires Business plan or above
Platform: iOS, Android.
Clipchamp
Clipchamp is another web-based video editing tool but if you are using Windows 11 you will find this preinstalled. They have several editable templates for social media platforms. In addition, their video resizer supports various aspect ratios, so you can easily repurpose your work for social media. This tool is quite handy and is a great option for individuals who need to cut together a video quickly. Clipchamp also has a browser plug-in which should make it easy for you to edit and download videos faster. Clipchamp is a reliable video editor for business professionals and new video creators.
Pros:
- Webcam and screen recorder integrated into the browser
- Simple timeline creator
- Quick editing tools to convert, rotate and trim
- Faster video uploads with the compress tool
- Suitable for Chromebooks
Cons:
- Available only on desktops
- Accessed only through the Google Chrome or Microsoft Edge web browser
Price: Free, Premium plan starts at $6 and goes up to $39 per month.
Mobile App:: Yes, iOS and Android
Adobe Creative Cloud Express
The Adobe Creative Cloud Express (formerly known as Adobe Spark) is a template-based video editor. Adobe Creative Cloud Express uses a freemium model and offers you more features and has received several updates. Small company owners, content creators, and graphic designers at the beginning levels might consider using it. For fans of the voiceover record feature and the Adobe Music collection, Adobe Creative Cloud Express is the ideal online video editor.
Pros:
- Access to the immense image library
- User-friendly interface
- Superb themes and layouts
- Innovative resizing options for each social media site
- iOS and Android support
Cons:
- Margin limitations
- A small number of compatible file formats
Price: Free for 30 days; after that, it costs $9.99 per month.
Mobile App: Yes
Platforms: iOS, Android, and Web.
Also read: 6 Best Video Players for Newsrooms in 2022
Kapwing
For rapid video editing without using an email address, Kapwing is a fantastic option. It provides text animations and effects, as well as automated cloud backup. It offers all the essential functions required for most vlogs and expert video editing. In addition, Kapwing supports collaboration, allowing many users to work on or edit videos at once.
Pros:
- AI-based subtitle creation
- Silences in videos are automatically removed
- Recorder to record audio and video
- No cap on cloud storage
- No watermark
Cons:
- Users mention a few minor errors
- The free version has size and length restrictions
Price: Free, and for Pro Upgrade, it’s $24 per month and $192 per year.
Mobile App: Yes
Platforms: iOS, Android, and Web.
Veed
Veed has easy accessibility and numerous beneficial features. For example, with Veed AI Video Generator, you can edit your videos in various ways, including editing, cropping, filtering, and optimizing them for social media platforms. In addition, it is an efficient video editor with features including a sketching tool, a subtitle maker, and in-editor video recording. VEED.io is perfect for teams that make video production accessible online and permit several editors to collaborate on the same project.
Pros:
- Beginner-Friendly
- Many options for resizing video
- The software’s basic edition has professional functionality
- Extensive blogs and video guides
- Screen and WebCam recorder
Cons:
- A free plan with very few features
- No customized templates are available
Price: Starts from $12 to $30 per month.
Mobile App: No
Platforms: Web
WeVideo
WeVideo’s user-friendly interface makes complex video editing simple so that both novice and seasoned editors can instantly create videos. In addition to online video production, WeVideo allows you to download the tool to your mobile and Windows 10 computers for offline editing. It offers multiple templates for different video formats, it also allows green screen videos features a user interface similar to traditional editing tools. WeVideo is a simple-to-use tool for organizations, institutions of higher learning, and independent media.
Pros:
- The free version nearly has all the features
- Supports 4K High Definition
- Enables both video recording and text overlay
- Simple interface
- Multi-device cloud storage
Cons:
- Only 1 GB may be stored in the cloud on free plan
- A free version is not free; instead, it is more like a trial version
Price: Starts at free and $29.99 per month.
Mobile App: Yes
Platforms: iOS, Android, and Chrome OS.
Also read: Maximize The “Watch Time” For Your Video
Wave.video
The design of Wave.video places a little more focus on social media platforms. Because of its drag-and-drop capabilities, you can quickly create social videos with this online video editor and social media marketing tool. It is an effective platform that charges for creating, hosting, and sharing videos. In addition, because it includes a variety of stylish layouts, social media users adore it Wave.video also offers the ability to live stream or broadcast pre-recorded videos which is an added benefit. Wave.video is best suited for making short-form news videos.
Pros:
- Free plan available
- A substantial amount of stock
- The resources are expert and comprehensive
- Users are free to utilize their video hosting platform
- Conveniently, you can develop video landing pages
- Livestream and ability to broadcast pre-recorded video
Cons:
- The tools might require some improvement in their usability
- Not suitable for videos that are longer than 30 minutes
Price: Free, and for the Streamer plan, $20 per month and $192 per year.
Mobile App: No
Platforms: Web
FlexClip
FlexClip is a user-friendly interface that can add many features to videos. For example, you may alter the speed of the video and add transitions and entertaining effects. In addition, Flexclip consists of a massive selection of images and music for your video commercial. You also have the option to screen record and use the webcam feed on the same video. Use the FlexClip video editor for explainer videos and quick how-tos. Since Flexclip is simple to use and comes with many editable layouts, videos, and images, video advertisement makers benefit most from this software.
Pros:
- Good collection of stock images and videos
- The dashboard is tidy and simple
- Free plan available
Cons:
- Feature activation may be slow
- Has technical problems occasionally when adding elements to video
Price: Free and $19.99 per month.
Mobile App: No
Platforms: Mac, Windows, and Linux.
Magisto
Magisto is an AI-based video creation and editing tool. It can analyse the video footage that you upload and detect camera motion, object detection to determine visually interesting sections of the video. However, Magisto’s capabilities aren’t particularly comprehensive, so pros who create videos might not get the most out of this software.
Pros:
- Outstanding video creator for occasions
- A very user-friendly system
- Great collection of media and templates
- Saves time by offering pre-defined templates
- Reasonably priced
Cons:
- Users are restricted in terms of the video ratio size
- The filters have several undesirable features
Price: Free, premium plans start at $4.99 per month.
Mobile App: Yes
Platforms: iOS and Android
Also read: Decoding News SEO, Voice and Video Trends for Publishers
Animoto
Making professional-caliber videos on your PC or mobile device is simple with Animoto. This video editor allows you to make videos in different aspect ratios to cater to different social media platforms. It also allows a font upload feature for text, so you can keep your font consistent even on video. The free plan limits the resolution to 720p and has an Animoto watermark on it. You will need to buy the professional plan to get all the useful features from this web-based editor.
Pros:
- It is simpler to categorize videos with the function of customizable tags
- Best straightforward plans for beginners
- Easy and seamless integration with social networking sites
Cons:
- Limited customization possibilities
- There are several restrictions on editing possibilities on the free plan
Price: Free and premium plans start at $15 per month.
Mobile app: Yes (iPhone only)
Platforms: iOS and Web.
Conclusion
Video is quickly becoming the preferred medium of content consumption. You can immensely add value to your text pieces by topping it with a video. It’s pretty clear that if you’ve read this far, you’ve weighed the advantages and downsides of utilizing an online video editor.
The video editing tools on this list are at the top of their game and provide some great features, even for free users. You can pick from the list of options once filtered to expedite the video editing process.
