Today’s publishers are facing spiraling problems, such as shrinking ad revenues, scattered audiences, and evolving platforms. Specifically, their top digital
We help publishers around the world send billions of push notifications every month. With this gold mine of push notification
The ad tech industry has seen a prominent shift towards a digital conformed culture in the last few years. Google AdSense is
A paywall is a revenue strategy used by publishers where several sections of a website or in some cases the
There has been a drastic change within the digital advertising landscape. Ad tech as a whole has resulted in the formation of
ROI – the one metric marketing teams live and die by. The one question that is asked by everyone. Marketing
Traffic is an enticing sugar-candy that has little taste and no substance. Unless you convert it into an audience. And
“With Facebook, we have examples like Tasty, where we are the biggest franchise on Facebook, and we generate zero revenue
Picture this- you are a blogger with a good number of visitors per day (in thousands, at least) on your
When it comes to increasing ad revenue for your site or media property, advertisers you’re targeting, how much they’re spending,
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