Push Notification Opt-In Rate: 10 Effective Ways to Improve it
Punya Batra
October 29, 2025
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If you’re sending push notifications to your audience, you must have come across the term ‘opt-in rate’. Opt-in rate, simply put, is the percentage of
There’s no doubt that push notifications are a great way for publishers to attract readers, re-engage their audience, and improve engagement on their apps. But not
Imagine you’re in the middle of an important meeting, and your phone suddenly lights up with a push notification that is irrelevant at the moment.
