21 Website Personalization Tools For 2025
Website personalization is a design approach to ensure that the content on a website caters to each visitor and their online buying and consumption preferences. The goal is to offer unique experiences that encourage users to stay invested in a product or service. You may have already experienced personalization through curated recommendations, exclusive offers, and […]
Best Push Notification Practices for Sports Publishers to Boost Loyalty
What’s the biggest flex for a sports fan? Staying up-to-date with the latest news from their favourite team, or perhaps getting updates on the score or any milestone while the game is on. This is why push notifications work exceptionally well for sports, as they offer a simplified way to connect with your audience while […]
Push Notification Insights for News and Media Publishers in India
We help publishers around the world send billions of push notifications every month. With this gold mine of push notification data, we set out to identify which kind of web push notifications worked better, and why? After evaluating over 40K push notifications we started to notice a pattern that was common among news and media […]
Top 5 Reliable Fact-checking Tools for News and Media Publishers
The internet has undoubtedly made it easier for news to reach people instantly. However, one of the major challenges that media houses and publishers are facing today is the rapid spread of fake news and misinformation. ‘Fake news’, often created to manipulate public opinion, increase biases, or cause confusion and mistrust, is at an all-time […]
Top 23 Google AdSense Alternatives For Your Site in 2025
The ad tech industry has seen a prominent shift towards a digital conformed culture in the last few years. Google AdSense is an established tool when it comes to making money from your website or blog, it’s all about putting ads on your website. While Google Adsense is super popular, it isn’t the only way to make money […]
Google Discover Coming to Desktop Search
Google Discover is coming to the desktop! This major announcement was made at the Search Central Live event in Madrid, which took place in the second week of April. This could be a game-changer for news publishers. Here’s why. Google Discover is the biggest source of organic traffic for news and media publishers. It drives […]
Beyond Google Search: Diversify Your Audience in 2025
Google Search is not the same as it was a couple of years back. With Generative AI impacting website rankings and traffic globally, it has become tough for publishers to gain traffic on their websites organically. According to Search Engine Land, AI overviews have caused an overall 60% decline in click-through rates and 18-64% drop in […]
App Push Notifications: Best Practices to Engage Users in 2026
App push notifications are among the best ways to boost audience engagement and retention on your mobile app. Statistics reveal that 90% of users who open an app once a week become regular users. To increase app stickiness, developers tend to deploy multiple techniques to drive app opens, app push notifications is the most common […]
How can News and Media Publishers Mitigate the Jan Slump?
As a publisher, you’ve probably experienced that shifts in search trends and audience behaviours impact revenue. The publishing industry too sees its fair share of ups and downs throughout the year. And if seeing a drop in revenue at the start of the year, you’re not alone. This dip is referred to as the “January […]
Unlocking Revenue Potential: How News Publishers Can Gain Email Subscribers
Email Newsletters are a proven strategy to connect with your audience directly in today’s digital world overburdened by rapidly changing search engine algorithms and social media noise. Therefore, email newsletters stand out as a reliable and direct communication channel. But the real game changer isn’t just having an email list; it’s about growing it strategically. […]
