Chrome’s 2026 Web Push Update: What It Means for Publishers
The Chrome 2026 update has marketers in splits. Web push notifications have been around since 2015. For most of that time, the rules were simple – get subscribers, send notifications, and drive traffic. Chrome has been tightening things gradually. Quieter permission prompts in Chrome 80. ML-based spam detection on Android. In October 2024, automatic permission […]
Best Push Notification Providers for Publishers in 2026
Publishers are always looking at ways to drive traffic. If you are a publisher, I’m sure you nodded while reading this. While there are multiple channels that can be used to drive traffic, most of them have strings attached. The organic channel is heavily influenced by Google’s algorithms, while social media has its own limitations. […]
The Publisher’s Playbook: How to Use Push Notifications to Build Habitual Readers
The toughest part of publishing online today isn’t writing good stories or getting clicks. It’s getting people to come back for more. Readers have endless choices and shorter attention spans, which means a single click isn’t enough. They read, they leave, and they often forget you exist. If you want a loyal audience, you have […]
Push Notification Opt-In Rate: 10 Effective Ways to Improve it
If you’re sending push notifications to your audience, you must have come across the term ‘opt-in rate’. Opt-in rate, simply put, is the percentage of users who agree to receive push notifications after being prompted.. If your opt-in rate is high, more people have agreed to receive your notifications. If your opt-in rate is low, […]
Improve Push Notification CTR: Effective Strategies for Publishers
There’s no doubt that push notifications are a great way for publishers to attract readers, re-engage their audience, and improve engagement on their apps. But not every notification gets clicked. As a publisher, how do you measure whether a push notification performed well with your subscribers? You can easily do this by monitoring the CTR, or […]
Best Time for Push Notifications to Increase CTR
Imagine you’re in the middle of an important meeting, and your phone suddenly lights up with a push notification that is irrelevant at the moment. The frustration and distraction caused by such untimely interruptions can leave you frustrated, and you may end up unsubscribing to these updates. This is one of many similar scenarios which […]
How Publishers Can Secure More Visibility with Google’s Preferred Source Feature
In the middle of shifting algorithms and shrinking visibility, Google has introduced a feature that puts news publishers back in the spotlight. With this new feature, users will be able to see more of their favorite websites in Top Stories on Google Search. Google’s new feature called Preferred Source is rolled out in the US […]
How Publishers Can Build Thriving Online Communities (Beyond Comments and Notifications)
Today’s publishers are facing spiraling problems, such as shrinking ad revenues, scattered audiences, and evolving platforms. Specifically, their top digital media challenges are scaled audience reach, brand-safe ad placement, monetizing with or without platforms, and contextual targeting (at nearly 30%). One smart way to stay ahead in the digital publishing game is to build an […]
App Push Notifications: Next Source of Incremental Revenue
If you’re a news and media publisher, you’re probably well-versed with various revenue-generating streams such as display and native advertising, subscriptions, affiliate marketing, sponsored content, and maybe even merchandise or events. If you are looking beyond traditional ways of revenue generation to drive incremental revenue, you should definitely explore app-push notifications. (Image source) App-Push notifications […]
5 Tools For Editors To Check Plagiarism
Creating quality content can be a daunting task. Whether you write for websites, academics, or literature, the content you create must be original and free from plagiarism. AI-powered tools that identify plagiarism are now growing in popularity. Moreover, identifying whether the content is unique or not is now a swift process with these AI tools. […]
