If you’re a news and media publisher, you’re probably well-versed with various revenue-generating streams such as display and native advertising, subscriptions, affiliate marketing, sponsored content, and maybe even merchandise or events. If you are looking beyond traditional ways of revenue generation to drive incremental revenue, you should definitely explore app-push notifications.
App-Push notifications are a direct, personalized way to engage users, drive more clicks, boost retention, and monetize your mobile application. It is a highly effective channel to generate revenue from your existing app users or subscribers by helping you reach them in real-time with updates, offers, or reminders. The best part is that these can be sent directly to a user’s device from your mobile app, even when the app isn’t open.
Why App-Push Notifications?
App push notifications are one of the most underutilized revenue and retention-growth tools for publishers. Unlike email or social media, they offer real-time visibility right on the user’s lock screen.
Here’s why app-push notifications should be your next monetization strategy as a news and media app publisher-
- App-Push notifications have a staggering 81% opt-in rate on Android and 51% on iOS devices.
- Notifications with rich media such as images, emojis, etc., can boost click-through rates by over 25%.
- Personalized push notifications can improve reaction rates by 400%.
- Consistent, well-timed notifications help users become habitual and use the app regularly.
- Segmenting users based on their interests can drastically improve engagement rates.
Revenue From App-Push Notifications
So when should you start sending notifications to your app users? And how often should you send them? Did you know that inactivity or under-sending can also lead to app uninstalls or disengagement.
Publishers can start by serving ads to subscribers at set intervals, right from the moment a user installs the app. It could be as simple as a welcome notification guiding them about what to do next.
This can create an additional stream of incremental revenue without relying on web banners or increasing in-app clutter.
How to Start App Push Monetization with iZooto
1. New stream for Revenue
App push notifications serve as a completely new ad inventory, independent of the one you already have set-up in your app. News and media publishers can seamlessly engage their audience by increasing traffic to sponsored or ad-supported articles.
Publishers can monetize the push channel directly by delivering sponsored or programmatic push ads at set intervals, earning revenue with each click.
2. In App-advertising Remains Unaffected
The best part is that the sponsored push notifications run in parallel with your current in-app advertising setup, meaning your current revenue streams from banners or native ads remain completely unaffected.
3. 100% Inventory Fill
Every user who has opted in for push notifications is monetizable. There’s no auction loss or unsold inventory—giving you a 100% fill rate on your push traffic and maximizing every opportunity to earn.
4. Monetize Dormant Users
Not every app user opens the app daily, but push notifications give you a way to compel users to open the app. By sending timely, personalized push notifications, you can attract and monetize users who otherwise wouldn’t contribute to your ad revenue.
5. No Impact on UX
Ad-push notifications do not interfere with the in-app user experience. Their content consumption journey will be the same as any other user landing on the app. In fact, personalized, rich notifications bring quality users to your app.
6. Recurring Revenue
Push notifications work even when your app isn’t in active use. As long as users have opted in, you can continue to deliver monetized push ads, helping you generate recurring revenue day after day. Even if you’re sending non-sponsored push notifications, media and app publishers can generate revenue through native ads while the users read your content.
7. Scalable with Subscriber Growth
The more users who opt in for push notifications, the more revenue you earn. As your app grows, so do your subscribers. More subscribers = more engagement = more push ad revenue.
8. Frequency Control
Too few notifications can make subscribers lose interest, while too many notifications can be overwhelming and might even lead to app uninstalls. With iZooto, you stay in control. You can decide how often ads are pushed to users. This ensures a healthy balance between revenue and user retention. Whether it’s once a day or a few times a week, the experience should remain user-first.
9. Privacy Compliant
Push notifications are built with privacy in mind. All communication respects user consent and opt-in status, ensuring you’re always compliant with privacy regulations without needing extra integrations.
Thus, app push notifications offer a powerful yet seamless way for news and media publishers to boost engagement and grow incremental revenue without disrupting their existing app experience. Easy to implement, privacy-compliant, and highly scalable, app-push notifications turn your push subscriber base into a consistent monetization channel.
With iZooto, media and news publishers can immediately start monetizing their app with push notifications and enjoy the benefit of improved user engagement, subscriber growth, and incremental revenue.
Why Use App Push Notifications by iZooto?
iZooto offers several advanced features to all media and news app publishers to grow their subscribe base through app-push notifications-
- Send real-time updates (E.g. Cricket score updates)
- Category-specific notifications to attract audience from a particular niche (E.g., the latest crime thriller book launched this month)
- Sticky notifications that don’t disappear when the user clears all notifications (This is simply amazing)
- Send rich notifications with images, emojis, and CTA buttons. (E.g., Elon Musk makes a new deal with Donald Trump. Read now.)
- Not just send notifications but also analyze what is performing well by tracking reach and CTR (click-through-rate).
Trusted by more than 15,000 brands, including The Print, InsideNova, and Punjab Kesari, iZooto app push notifications have successfully built its reputation in the push notification space, making it the perfect choice for your app publishers to rely on for incremental revenue and subscriber growth.
