This month, we were busy cooking what we now proudly call our signature dish. To tell you the truth, it was an overwhelming couple of weeks; we buckled down, chugged a lot of coffee and worked like there was no tomorrow. And thus we released the first set of ‘Playbooks’.
So what are Playbooks?
Playbooks are automated notification sequences for marketers. Which mean no more manually scheduling them! These pre-built templates are personalized and take care of the notification copy as well as the optimal time the notification needs to be sent at. All you need to do is turn the Playbooks ‘On’. Playbooks help crack use cases like retargeting, engagement, and retention with just 1 Click.
Playbooks you can start using right away to make more sales-
Welcome your subscribers
Engage with your customers from Day 1. Nurture them and encourage them to make a purchase. You can start off by offering them a first-time discount, announce what is new in your store, you could point them to the best-sold products on your store and nudge them to convert.
Here is how it works
Once a website visitor subscribes to your notifications, the notification sequence gets activated. You can change the timing of when each notification should be pushed. Edits to the text can also be made, like adding a coupon code, changing the discount percentage etc. Here is a sample notification sequence-
These sequential triggered notifications make sure that your brand is on their mind from the day they have subscribed. This helps build recall value and encourages them to buy from your store.
Recover Abandoned Carts
Wish you could retarget users even when you are asleep? Now it’s possible. Automate your cart recovery campaigns and recover those lost sales. Create personalized experiences at scale without moving a finger.
Here is how it works
Imagine a user adds a mustard dress to their cart and then leaves your store. As soon as the user abandons the cart, the Playbook comes to life. A series of notifications are sent with the image of the product the user has abandoned. Here is how the notification sequence would look –
Retargeting users at the right time with personalized notifications make them convert quicker. We have observed that a notification sent after 30 mins of users abandoning the cart has been successful in making users convert right away. We recommend the second notification to be pushed (if users have not converted already) in 2 hours followed by a third one in 24 hours.
During the test phase, we had given Bajaao, a Shopify Plus store, the access to playbooks. And the results they saw was outstanding. The conversion rate shot up by a whopping 93% and they increased their revenue by 67%. You can have a look at their case study to know what all they did.
Playbooks on the way
- Back in Stock Alerts
- Price Drop Alerts
- Shipping Alerts
If you have any questions, you can check it out on our docs or hit us up here.
